What is the key take away from the Chinese word "Jiu". The word denotes September 9 (month and day); it also denotes as “wine day”; Alibaba's Tmall offered 100,000 wine offerings online on Sep 9, 2016 beginning a new marketing strategy. The expectation by Alibaba is to attract over 25% of its active buyers to the online wine festival. Twenty-five percent is equal to 100 million potential buyers. This is huge and unprecedented.
Payment solution providers such as Alipay, Union Pay and Payment Asia are all geared up to handle this bonanza. This strategy is going to kick off other marketing strategies by not only payment providers but also other e-commerce portals in leveraging cultural-centric festivals linked to online shopping.
Payment Asia review systems are at the forefront of data analysis that gives them valuable insights into the likes and wants of customers. Customer interaction via social media is acting as the biggest enabler. This data centric approach has already paid big dividends as paymentasia provides one of the best secure transaction experience for e-commerce as well as merchant vendor accounts.. In a recent paymentasia review it came to light that security was a very big concern when the news of the big bank heist (fraudulent bank transfer of Bangladesh Bank via the SWIFT network in Feb 2016) came to light.
The conversation in other payment solution providers also figured high with this trending topic, which lasted for about six months. Social media acted as an unspoken guardian keeping the payment gateways on their toes as they increased vigilance and tightened security measures. The result has been no reporting of any further fraudulent breaches although it is well-known in industry that no bank or payment provider will come forward in reporting such breaches.
Related Source: https://paymentasiareviewshonkong.wordpress.com/2016/11/25/jiu-day-is-key-takeaway-for-innovative-marketing-strategies/
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