From B2B (business to
business), B2C (business to customer) marketing strategies is now focused on
D2C - direct to customer. The growing power of e-commerce is empowering
customers in a way that was unimaginable just a few years back. The
transformation has become so swift that many a business that has not realized
the power of direct interaction with customers has been left to flounder like a
sea bass at the end of a fishing line.
It does not matter
whether the business is a consumer product or a ride sharing service or a
payment solutions provider. E-commerce is embracing products and services alike
as customer analytics have proved. CSAT metrics (customer satisfaction) is the
yardstick that has crossed the boundaries of being just a number. It is more than
that. Customer’s wants and needs is the hidden underlying layer in data
analysis that is helping businesses to grab the attention of customers.
How to understand this underlying layer
Payment Asia is
an established online payment solutions provider. They are headquartered in
Hong Kong having started business in 1999. For a decade they had only to
contend with the likes of PayPal, VISA, MasterCard and a few other
international payment gateways. Merchant establishments in South East Asia were
hesitant to adopt online transaction services.
The fact of the
matter lay in the cash cultural mindset of most cultures in Asia unlike the
credit based culture of West. To bridge this cultural divide embracing trust
issues was and is still a Herculean task. Although the
majority of the large population has switched over to smartphones not all have
adopted their hard earned money to online services.
Payment Asia reviews analysis
have shown that S..E. Asia picked up online transactions post 2008 mainly due
to trust buildup by paymentasia strategies of ensuring secure online transactions.. #paymentasiareviews is a major trending site that reveals how the people in Asia
started to respond to services such as payment solutions, which work silently
in the background.
This pioneering effort has seen the rise of new giants in
payment solutions such as Alipay, Tencent, Paypal and a number of other
entrants. The success of ride sharing aggregators in South East Asia such as
Grab Taxi in Singapore and ride sharing giant DidiChuxing in China is a direct
result of the Asian diaspora putting their trust in online payment services.
Related Source: https://paymentasiareviewshonkong.wordpress.com/2016/11/11/embracing-trust-empowers-payment-solutions-strategies/
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